why did Dredd fail at the box office essay:

Dredd had high hopes of being a success however it turned into a fail. There are many reasons for this and many interesting facts. There has been a lot of work put into the film however there is success and fails within the film and they were throughout the production and final product.

The film was produced by Alex Garland, Andrew Macdonald and Alan Reich. Distributed by entertainment films, distributors and Lionsgate. Alex Garland also wrote the script. They are a Canadian-American entertainment company. It is the most commercially successful mini major film and television Distribution Company in North America and the seventh most profitable movie studio. It is founded by Frank Giustra. The company is one of the leading film financing, sales and distribution companies in the world, championing a wide variety of cinema, including mainstream commercial, art house, foreign language and genre fare it was founded by Stuart Ford. DNA Films is a British film production company founded by Duncan Kenworthy and Andrew Macdonald. They each put in $25 million so the funding was split 50/50. We remain committed to this relationship and we’re historically a huge supplier for them. That’s the studio where we have the closest relationships and they’re like gold dust. We value them. Dredd announced their three picture deal with Lionsgate and IM Global which was announced during November 2010. In July 2010 Karl announced to comic-con to the collider.com web site that he had been offered the lead in Dredd. The types of people that go to comic on are interested in this type of film which meant they would be interested in watching Dredd. Dredd made $30 million from pre sales and the distributer paid $7 million for the rights to show the film. The movie was filmed in locations such as Johannesburg and Cape Town Film Studios.

In 1995 it was first designed as a physical drop. During Never let me go the 'slo mo' sequences were being designed. Dredd was made an 18 certificate film. The producers said they didn’t really think about the certificate when producing the film and it was never an issue. Dredd took 13 weeks to film. Dredd was filmed using RED MX, S12K, and phantom flex high speed digital cameras, He needed to build new camera rigs to bring the audience closer to the action.

Dredd was shown in 2,506 locations, roughly 2,200 of them were 3D. Producers started marketing the film at comic -con which was a under-25 male audience, there target audience. For the marketing campaign Lionsgate partnered with publisher 2000AD and Motion Comic to create an online comic-strip prepuel to Dredd. Dredd premiered at Fantastic Fest which is an annual film festival in Austin Texas. This was because it would appeal to the films target audience, because the films shown at Fantastic Fest are action, sci-fi and horror. Dredd falls into these categories so the film would appeal to them. Dredds marketing campaign won a Golden Trailer Award for Best Thriller TV spot for the trailer 'big addicted'. It also received nominations for; Best Action TV Spot, Most Original TV Spot, Best Graphics in a TV Spot, Best Music TV Spot, Best Action Poster and Most Original Poster for the Dredd motion poster.

The total Gross for the film was $13,414,714. The UKs film distributors Lionsgate ensured people watched it in 3D by removing the ability to see the film in 2D. 12-30% of the audience are physically incapable of seeing a 3D image. 30% of light is lost in a 3D film. Dredd was unfortunate to be released after The Raid directed by Gareth Evans. The films similarly include premise lawmen fighting the way to get to the top of a deadly tower block. In the UK Dredd was number 1, this shows the film would have been more of a success if it was shown in 2D as well because many people didn't want to watch it in 3D. 3D films cost more to go and watch which resulted in people not watching the film at the cinema at all. In the US male over 25s was the largest demographic audience with males making up 69% and the over 25s making up 75%. Dredd sold 650,000 units on DVD/BluRay, this brought in $10 million.

The main reasons for the film failing are; the fact that when it was released it was not long after The Raid had been released. These films both contain similar things such as the set; they both take place in a rough tower block. The main characters are important skilled people who are trying to get to the top, however on the way up they are faced with violence and challenging tasks many resulting in death.  This meant that many people didn’t want to see another film that was similar or it didn’t look as good compared to The Raid. Also there are many action films with a classic hero so many films are up against each other. The main character never takes his mask off throughout the film which means people are unaware of the actor, if a film as a major actor staring as the lead role then they are more likely to see it.  Also the character was very violent and had little emotion, understanding and killed people often, this meant that viewers might of taken a disliking to Dredds character. The film was given the certificate 18 which meant that younger teens couldn't watch it at the cinema. This then meant that the film lost viewers and box office income where as if it was a 15 or lower more teens could have watched it. The film also mostly appealed to the male audience because it contained action and had a lot of blood and gore.

To conclude there was a number of factors that resulted in Dredd failing from the making, story line and how it was shown at the cinema. Many people still have the opportunity to enjoy the film by watching it on DVD also it is filled with action and has many positive reviews.

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